Well, it had to happen, didn’t it? With cigarette packets carrying health warnings, some Smart Alec had to come up with a rejoinder. Yes, indeed – a UK company has had the temerity to produce stickers for cig packs similar in style and layout of the health warnings, but with fatalistic epithets such as, “Live […]
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Anybody who works in advertising and marketing will tell you how important packaging is. How many times have you bought a product largely because you loved the way it was packaged? More times than you’d care to think, perhaps. Nothing makes goods go off the shelves faster than cool packaging. The role of packaging in […]
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From 2003 health warnings written in bigger and bolder lettering were introduced for cigarette packs sold in the UK. These health warnings have to cover at least 30 percent of the front face of the pack, and 40 percent of the back face. This move follows Australia, where it was found that these warnings do […]
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