Time for generic packaging - making cigarettes less attractive

Anybody who works in advertising and marketing will tell you how important packaging is. How many times have you bought a product largely because you loved the way it was packaged? More times than you’d care to think, perhaps. Nothing makes goods go off the shelves faster than cool packaging. The role of packaging in […]

Young people and tobacco advertising

The UK charity Quit, that helps people to give up smoking, has reported that young people are three times as likely to start smoking if both their parents smoke, but, significantly, whether their parents approve or disapprove of smoking is also a factor.

Similarly, an Australian study found that young people are twice as likely […]